Gain practical insight from an NHS leader successfully growing self-pay services

Gemma Jackson will share the practical strategies, challenges and lessons learned from developing marketing, pricing and patient access initiatives that have supported the growth of self-pay services at one of the UK's leading specialist NHS organisations.

This workshop is open to NHS professionals only

• £349+VAT early bird rate (£50 off) for each NHS or public sector place when booking on or before 27/11/2026
• £399+VAT full price for one NHS or public sector place for bookings made after 27/11/2026
• Fourth place FREE: team offer when you book 3 places at full price

Discount policy: Only one offer applies per booking  

Booking across different events?

If you and/or your colleagues are planning to attend different events, you can still take advantage of the colleague rate or fourth place FREE by combining eligible bookings across events with the same pricing structure.

If you are booking multiple attendees on one or across different events and would like help arranging your booking, please email our delegate support team or call 01732 897788 for further details.

In-house training

Available as a bespoke course to teams of 25 people or more. Please do contact us if you would like this training delivered exclusively to your team, with the content developed to drill into the specific needs of your service. Please contact:

Sarah Kemm

Production and Partnerships

sarah.kemm@sbk-healthcare.co.uk

You can reserve a no-obligation place whilst you apply for funding.

If your funding has not yet been secured or you would like to hold your place with no obligation whilst waiting for your study leave to be approved, you can reserve your place with us. Please email the SBK Healthcare team with your details:

• Booking contact: name, job title, department, email and telephone number
• Event(s) to reserve for: title and date
• Delegate details (for each delegate): name, job title, department, email and telephone number
• Organisation details: name and address

Alternatively you can make a confirmed booking by emailing the above information to the SBK Healthcare team.

Once you have booked your place, SBK Healthcare will correspond with you using the email address you provided at the time of booking. Within one week of the online training taking place, you will be sent final details of the course including a full agenda, programme timings and your Zoom joining instructions. This email will include a joining link that can be used to access the course.

If you have not received your email two days before your event, do check your junk folder then contact SBK Healthcare on 01732 897788.

Practice sessions are available. If you would like to attend a zoom practice session before the event takes place, please let us know by emailing bookings@sbk-healthcare.co.uk. You will have the opportunity to meet an SBK Healthcare staff member who will ensure you are able to access zoom, that your camera and microphone work and you are fully set-up for the day. This is optional but if you do wish to attend, please use the same device that you plan to use on the day.

On the day, when registration starts, you will be able to join the course by initially entering a waiting room when there may be a short wait. The forum will include screen breaks, as well as topic themed interactive sessions which will take place in the breakout rooms.

Click here to view the specially created 5-minute video that will walk you through how to get the most out of attending your SBK Healthcare interactive online forum.

Certification of attendance

A certificate for Continuing Professional Development will be given to every fully registered participant who completes the course, as a record of your continuing professional training and development.

Registration fees

You will be sent an instant payment option or invoice on registration. Your payment is required in advance. If your fee has not been received prior to the event, and you are not able to provide a PO or proof of payment, you will be asked to make a credit or debit card payment on the day.

Modify registration

To let us know if your details are not correct when you have already registered, please email the SBK Healthcare team.

Cancellations and substitutions

A full refund of fees will be made only for cancellations received within the first 48 hours of the booking being made. Notice of cancellation must be received in writing and sent to the SBK Healthcare team. Should you need to cancel your registration after this date, the registration fee remains payable in its entirety although a substitution will be accepted and conference documentation will be provided. Substitution attendees for delegates unable to attend after registering are acceptable at any time.

Event changes

It may be necessary for reasons beyond the control of the conference organisers to alter the content, speakers or the timing of the programme. We will endeavour to keep you abreast of such changes but any unavoidable change to the format will not constitute a reason to refund the fee. Should the event be postponed, we will endeavour to reschedule the event. If, for reasons beyond the control of the conference organiser, the event is cancelled, a full refund will be made. We do not accept any liability for any incurred costs resulting from a postponement or cancellation.

Privacy notice

To view the details on how your data is being collected and used, please view our Privacy Policy.

Connect with colleagues responsible for developing and growing NHS Private Patient Units

This workshop is designed for NHS professionals responsible for developing, implementing or expanding Private Patient Units and self-pay services. It will be particularly valuable for organisations looking to increase self-pay income, improve patient acquisition, strengthen enquiry conversion and develop a more commercially focused private patient service.

Designed for:

• Private Patient Unit Managers
• Private Patient Service Managers
• Business Development Managers
• Marketing and Communications Managers
• Operational Managers
• Patient Access Managers
• Service Development Leads
• General Managers

If you have a team that is 25 people or more, you can have a bespoke course delivered online to your team alone.Please contact:

Sarah Kemm

Production and Partnerships

sarah.kemm@sbk-healthcare.co.uk

Since 2013, SBK Healthcare has brought together NHS Private Patient Units from across the UK through its highly regarded National Networking Forums. This workshop builds on over a decade of supporting NHS private patient services by providing a more practical, interactive learning experience focused on the day-to-day challenges of growing self-pay activity. Discover what delegates have said about our previous private patient events:

View further comments on SBK Healthcare events on Trust Pilot.