Mastering the POCT Stakeholder Personas for Project Success
Wed 11 Feb 2026
On-demand, 1 CPD hour

 On-demand: Featuring presentation and speaker Q&A

Struggling to get project buy-in for your POCT initiatives?

This essential guide designed to help POCT scientists accelerate project approval and stakeholder engagement, helping you identify and engage the four key stakeholder types that shape POCT project success. 

Take just one hour out of your busy day to revisit this webinar led by Carole Gough, an experienced POCT Scientist and enhance your understanding of how to navigate and influence different stakeholder groups.

What will you learn

Accelerate project approval

In just one hour, you will uncover how to confidently navigate the complex landscape of healthcare decision-making and win buy-in from every corner of your organisation by:

  •     Recognising the four key POCT stakeholder personas 
  •     Understanding how to communicate effectively with each stakeholder group 
  •     Exploring key phrases and tailored messaging that build trust and credibility 
  •     Applying practical techniques to influence and engage decision-makers
Build your practical confidence

View this one hour webinar: designed with convenience and impact in mind

Build confidence communicating with key stakeholders to secure POCT project approval and support through 40-minute presentation time and 20 minutes Q&A session with POCT expert, Carole Gough.