Free webinars POCT
Wed 11 Feb 2026
On-demand, 1 CPD Hour

Struggling to get project buy-in for your POCT initiatives?

This essential guide designed to help POCT scientists accelerate project approval and stakeholder engagement, helps you identify and engage the four key stakeholder types that shape POCT project success. Take just one hour out of your busy day to join Carole Gough, an experienced POCT Scientist who will enhance your understanding of how to navigate and influence different stakeholder groups.

Mastering the POCT Stakeholder Personas for Project Success
On-demand 1 CPD Hour Free

Accelerate project approval

Continuing Professional Development: what you will learn

In just one hour, you will uncover how to confidently navigate the complex landscape of healthcare decision-making and win buy-in from every corner of your organisation by:

  • Recognising the four key POCT stakeholder personas 
  • Understanding how to communicate effectively with each stakeholder group 
  • Exploring key phrases and tailored messaging that build trust and credibility 
  • Applying practical techniques to influence and engage decision-makers

Achieve stakeholder engagement

Join this 1-hour webinar: Designed with convenience and impact in mind

Build confidence communicating with key stakeholders to secure POCT project approval and support through 40-minute presentation time and 20 minutes Q&A session with POCT expert, Carole Gough. 

Introduction and Instructions
Led by Carole Gough, Senior Medical Scientist POCT and founder of Labwise Academy
Mastering the POCT Stakeholder personas for project success
  • Understanding the four key POCT stakeholder personas and what drives each one
  • Discovering what each stakeholder values most, from outcomes to ROI to performance
  • Learning to tailor your messaging with key phrases that secure project approval
Question and answer session
  • Carole Gough will use this time to answer questions asked throughout the presentation plus any discussion points raised
Close of webinar

Watch now

Receive expert guidance

A unique forum made to empower your stakeholder engagement skills with expert support:

Carole Gough
Job Title:
Senior Medical Scientist POCT and Founder
Organisation
Labwise Academy
Biography

Carole Gough FACSLM state registered Medical Scientist. Worked in hospitals in the UK and Ireland I have gained a lot of experience across medical science disciplines, but my favourite is Point of Care Testing. I have also worked for Abbott and Radiometer, being extremely interested in project management, implementations and training.  Certified in project management, medical device regulatory affairs, healthcare management and psychology, leveraging this experience to get POCT projects approved. 

Clinical Scientist Support

SBK Healthcare has produced many useful webinars to help and support NHS healthcare professionals. These webinars can be viewed as videos free and on-demand, and include:

  • Implementing Pharmacogenetic POCT Devices Nationally
  • Redesigning your Phlebotomy Services: Innovating for Capacity, Speed and Equity 
  • Standardising POCT for Ireland
  • Delivering a Connected Virtual Ward: POCT Service Webinar
  • Introduction to Lifestyle Medicine for GPs and Practice Nurses
  • 30 Minute Meditation on-the-go: Mindfulness to Manage Stress
  • Emergency Department: Streamlining your Front Door Admissions
  • Adult ADHD in the Community: Medication Management & Monitoring Webinar
  • Progressing Quality Management Systems for POCT

View the full list of upcoming and on-demand webinars featured on the SBK Healthcare homepage.

Your company associated with an educational forum

If your organisation would like to sponsor a webinar that will educate and support the NHS, then SBK Healthcare would like to hear from you! We are always researching and planning new forums for different clinical areas and would welcome support and engagement from commercial companies. To find out more and to receive a full quote please email Sarah Kemm or telephone 01732 897788.

Reach out to your current or a new audience

Position your company as an authority on relevant topics by sponsoring an SBK Healthcare webinar:

  • Elevate your brand across the webinar
  • Differentiate your company from your competitors
  • Develop, create and enhance credibility
  • Generate brand awareness and recognition
  • Build and expand your community and network
  • Expand your media coverage
  • Create leveraged lead generation opportunities
  • Boost your short term and long term sales