Accelerate project approval
Continuing Professional Development: what you will learn
In just one hour, you will uncover how to confidently navigate the complex landscape of healthcare decision-making and win buy-in from every corner of your organisation by:
- Recognising the four key POCT stakeholder personas
- Understanding how to communicate effectively with each stakeholder group
- Exploring key phrases and tailored messaging that build trust and credibility
- Applying practical techniques to influence and engage decision-makers
Achieve stakeholder engagement
Join this 1-hour webinar: Designed with convenience and impact in mind
Build confidence communicating with key stakeholders to secure POCT project approval and support through:
- 40-minute presentation time and 20 minutes Q&A session with POCT? expert, Carole Gough
- Live opportunity to ask questions and join the discussion using the webinar chat box
- Can’t make the live event? Register now to access the full session on-demand at your convenience
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12:00
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Registration
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12:30
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Introduction and Instructions
Led by Carole Gough, Senior Medical Scientist POCT and founder of Labwise Academy
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12:35
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Mastering the POCT Stakeholder personas for project success
- Understanding the four key POCT stakeholder personas and what drives each one
- Discovering what each stakeholder values most, from outcomes to ROI to performance
- Learning to tailor your messaging with key phrases that secure project approval
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1:10
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Question and answer session
- Carole Gough will use this time to answer your questions asked throughout the presentation plus any discussion points raised
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1:30
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Close of webinar
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Receive expert guidance
A unique forum made to empower your stakeholder engagement skills with expert support:
Job Title:
Senior Medical Scientist POCT and Founder
Organisation
Labwise Academy
Biography
Carole Gough FACSLM state registered Medical Scientist. Worked in hospitals in the UK and Ireland I have gained a lot of experience across medical science disciplines, but my favourite is Point of Care Testing. I have also worked for Abbott and Radiometer, being extremely interested in project management, implementations and training. Certified in project management, medical device regulatory affairs, healthcare management and psychology, leveraging this experience to get POCT projects approved.
Free NHS attendance
- Places are free to NHS professionals
- Commercial attendance is also welcome
How this online webinar will work
Once you have booked your place, SBK Healthcare will correspond with you using the email address you provided at the time of booking. Within one week of the online training taking place, you will be sent final details of the course including the full agenda, programme timings and your Zoom joining instructions. This email will include a joining link that can be used to access the course.
If you have not received your email two days before your event, do check your junk folder then contact SBK Healthcare on 01732 897788.
Practice sessions are available. If you would like to attend a zoom practice session before the event takes place, please let us know by emailing bookings@sbk-healthcare.co.uk. You will have the opportunity to meet an SBK Healthcare staff member who will ensure you are able to access zoom, that your camera and microphone work and you are fully set-up for the day. This is optional but if you do wish to attend, please use the same device that you plan to use on the day.
On the day, when registration starts, you will be able to join the course by initially entering a waiting room when there may be a short wait. The forum will include screen breaks, as well as topic themed interactive sessions which will take place in the breakout rooms.
Click here to view the specially created 5-minute video that will walk you through how to get the most out of attending your SBK Healthcare interactive online forum.
Expected attendees
This free-to-attend webinar is ideal for NHS professionals working within POCT, Pathology and other Healthcare Sciences in Laboratories, Hospitals and the Community. This includes but is not limited to:
- POCT, Pathology and Healthcare Science Leads and Coordinators
- Biomedical Scientists
- Consultants and Clinical Scientists
- Medical Laboratory Assistants
- Chief Medical Scientists, Programme Directors, Clinical Directors
- Commercial attendance is also welcome
Also coming up: POCT National Networking Forum 2026. Last year’s event was described as ‘fantastic’, ‘relevant and pertinent’, don’t miss out on the best opportunity to network with POCT teams in the UK.
Click here to register your interest and be the first to receive details of this immersive one-day conference once they’re released.
Clinical Scientist Support
SBK Healthcare has produced many useful webinars to help and support NHS healthcare professionals. These webinars can be viewed as videos free and on-demand, and include:
- Implementing Pharmacogenetic POCT Devices Nationally
- Redesigning your Phlebotomy Services: Innovating for Capacity, Speed and Equity
- Standardising POCT for Ireland
- Delivering a Connected Virtual Ward: POCT Service Webinar
- Introduction to Lifestyle Medicine for GPs and Practice Nurses
- 30 Minute Meditation on-the-go: Mindfulness to Manage Stress
- Emergency Department: Streamlining your Front Door Admissions
- Adult ADHD in the Community: Medication Management & Monitoring Webinar
- Progressing Quality Management Systems for POCT
View the full list of upcoming and on-demand webinars featured on the SBK Healthcare homepage.
