Fri 27 Sep 2024 09:00-16:40
Birmingham City Football Club

Taking place in person, for the first time since 2020, come together to network and share new ideas on how to build your PPU business. No matter the size of your service, strategise with like-minded colleagues on new approaches to develop workable plans for your Private Patient Unit. 

Through a flexible mix of presentations, group benchmarking and panel discussions, you will discover how other Private Patient Units are growing their service whilst managing NHS pressures. Discuss how you can balance NHS capacity with your private activity, ask your burning questions to insurance providers and share creative strategies to generate new income. 

NHS Private Patient Business Development Conference
Face-to-face 5 hours From £299+VAT

5 hours Continuing Professional Development: what you will learn

Hear small scale innovation and large-scale business development strategies at this national, face to face conference to drive forward your business. 

Book your place and focus on:

  • Understanding how partnerships can boost your capacity and business model
  • Gaining new perspectives on the CMA compliance procedures and ask your burning questions 
  • Sharing with colleagues the triumphs and pitfalls of tried income generation strategies 
  • Negotiating with insurance providers, in real time, to improve relationships and claim success 
  • Assessing the viability of NHS PPU urgent care and exploring new business models 
  • Reviewing your current PPU activity to maintain your competitive position in the market
  • Building an effective networking to reduce silo working and improve business best practice

Why should you attend?

Share with like-minded members of the PPU community, business consultants and the wider insurance industry through active participation in panel discussions, presentation forums and networking:

  • Meet the insurers: hear upcoming plans from leading insurance providers for the coming year and ask your questions during the panel discussion. Plus, benefit from smaller table discussions to talk through your specific case examples. 
  • Case study-based presentations: learn from colleagues from across the country who have developed new strategies to boost their income and generate new growth.
  • Market analysis: benefit from a whole market perspective to deepen your understanding of the national picture of PPUs.
  • Facilitated discussion sessions: Network with colleagues and find out what other services have tried to generate new business. Benefit from lessons learnt and strategise new ways to create more space for private patient activity.

Invitation to sponsor

If you are a charity or a commercial organisation that would like to meet with this NHS Private Patient audience, we’d be delighted to discuss opportunities of how you can get involved in the day and with the charity/sponsor showcase. Please email Sarah Kemm or call Sarah on 01732 897788 for further details.

Registration, breakfast networking and refreshments
Introductions and opening remarks
Philip Housden, Director, Housden Group
Increasing capacity
Creating the ‘joint venture’ partnership to enable additional capacity for NHS patients
  • Exploring the University Hospitals Birmingham model: creating a partnership with HCA
  • Overcoming barriers and building a robust collaborative NHS Private Patient business model
  • Demonstrating the benefits of the ‘hybrid’ hospital: sharing data and patient outcomes
Question and answers with your speaker
National update from the Competition and Markets Authority (CMA)
Question and answers with your speakers
Interactive discussion: Benchmarking NHS private patient service activity
  • On what measures would it be best to benchmark NHS PPUs?
  • How can NHS Trusts learn about and share best practice?
Feedback from interactive discussion: Benchmarking NHS private patient service activity
Sponsored presentation opportunity
Questions and answers with your industry partner
Networking break
Business generation
Raising income and building an effective business model at Frimley Health
  • Creating a marketing strategy to remain competitive, increase awareness and promote your service
  • Finding the right balance: navigating the NHS patient backlog whilst managing new referrals
  • Maintaining theatre allocation to enable continued activity and generate scalable income
Emma Aherne, Private Patients Manager, Frimley Health NHS Foundation Trust
Moorfield Eye Hospital: Creating urgent pathways for NHS private patients
  • Case study: establishing a Rapid Access and Urgent Care Centre to improve access and boost income
  • Creating a Rapid Access Service to meet patient demographics and location needs
  • What is next? Sharing our plans for urgent care in NHS private patient space
Andrew Robertson, Director of Private Care, Moorfields Eye Hospital NHS Foundation Trust
Question and answers with your speakers
Networking lunch
Assessing the PPU market
Exploring market conditions and building back better for 2025
  • Funding and the growth of the NHS Private Patients sector
  • Reviewing the opportunities for expansion through PPU
  • What’s next? Practical steps to developing your PPU
Philip Housden, Director, Housden Group
Working with insurers
Panel presentation: Negotiating contracts with Private Insurance Companies
  • Are PMIs willing to assess a NHS hospital differently to private hospitals?
  • Insightful advice on tactics and legal structures for working effectively with Medical Insurers
  • Price, volume and networks: how NHS PPUs can set up good working practices
Neal Jamieson, Hospital Account Manager, AXA Health and Lindsay Davis, Commercial Contracts Manager, Bupa
Panel questions and answers: Sharing our business focus for 2025/2026
Afternoon networking break and ‘drop-in’ meetings with the insurers
Your insurance representatives will remain at their table throughout the afternoon break to enable you to drop in and ask your specific questions
Promoting growth
Case study insight: Reducing waiting lists and increasing NHS patient capacity
  • Developing the Royal Bath and Sulis Hospital wing to tackle the backlog of elective surgery
  • Experiences shared of building a business case to support your private activity
  • Maintaining and growing your NHS private practice: what do want to achieve in 2025?
Question and answers with your speaker
Roundtable discussion: Benchmarking creative solutions to generate income
  • How have you tried to generate income for your unit?
  • What experiences do you have of creating new business plans? What challenges did you face?
  • Which income generation strategies boosted your business?
Roundtable feedback: Benchmarking creative solutions to generate income
Leading change: Establishing a collaborative regional network
  • Tackling siloed working: launching a regional network and overcoming common barriers
  • Building a shared strategy to promote best practice and utilise professional experience
  • Sparking innovation: utilising your professional network to support and promote policy
Questions and answers with your speakers
Chair’s closing remarks and close of day

Call for speakers

If you would like to give a presentation and share your work or the work of your service at this online conference, we would be delighted to hear from you. 

To discuss speaking opportunities please email the conference producer Vanessa Pearce or call Vanessa on 01732 897788.

Confirmed speakers:

Job Title:
Housden Group

Philip is a specialist healthcare sector management consultant with over 25 years industry experience.

He established Housden Group in 2006. Its’ primary aim was, and still is, to support both private and public sector clients in achieving optimal commercial growth, by designing and building innovative, yet pragmatic commercial solutions.

Housden Group has delivered a wide range of successful projects for over twenty NHS Trust Private Patient Units (PPUs). Its’ services include strategy and market reviews, performance turnaround, the launch of new services and business cases for development.

As well as managing several major projects and organisational issues through business case approval and bid wins, Philip also supports hospital consultant and GP groups and other clinically-led organisations on commercial development and service change.

Philip is the PPU Correspondent for Independent Practitioner Today and writes a regular column. He was Inaugural Consultant Editor of the British Journal of Health Care Management and past Chair of the Henley Alumni ‘Healthcare Special Interest’ Group.

Philip is presently leading the creation of a PPU 'chain' founded on Trusts in Essex.

For further company details and case studies visit: and

Job Title:
Director of Private Care
Moorfields Eye Hospital NHS Foundation Trust

Job Title:
Hospital Account Manager
AXA Health

Job Title:
Commercial Contracts Manager

Job Title:
Private Patients Manager
Frimley Health NHS Foundation Trust

Pricing structure

  • £399+VAT for one NHS or Public Sector place
  • £299 + VAT (each) for two or more NHS or public sector places

For group bookings, please contact our delegate support team for further details:

01732 897788

Commercial companies are also invited to sponsor this day. Please email Sarah Kemm for further details.

Venue details

Venue name: Birmingham City Football Club

Address: Birmingham City Football Club, St Andrew’s Stadium, Birmingham, B9 4RL

Tel: 0121 772 0101

Go to the KOP Reception at Birmingham City Football Club

If you are travelling by train, the venue is a short taxi ride (approx. £6). If you are driving to the venue, there are approximately 200 complimentary parking spaces available. 

Directions: Click here to view the full travel and venue details  |  Click here to plan your journey using Google Maps

What happens once you have made your booking?

Once you have booked your place, SBK Healthcare will correspond with you using the email address you provided at the time of booking and you will be sent a formal confirmation. If you have not received this within 48 hours of making your booking please check your junk folder and then email or call 01732 897788. .

Approximately one week prior to the conference you will be sent an email which will include all the final details for attendance on the day, including a final agenda and venue information.

Please inform us by writing to if you have any special dietary or other requirements.

If your funding has not yet been secured or you would like to hold your place with no obligation, you can reserve your place with us. Please email the reservations team at SBK Healthcare with your details:

  • Booking contact: name, job title, department, email and telephone number
  • Event(s) to reserve for: title and date
  • Delegate details (for each delegate): name, job title, department, email and telephone number
  • Organisation details: name and address

Alternatively you can make a confirmed booking by emailing the above information to the bookings team 

Certification of attendance

A certificate for Continuing Professional Development will be given to every fully registered participant who completes the course, as a record of your continuing professional training and development.

Registration fees

You will be sent an instant payment option or invoice on registration. Your payment is required in advance. If your fee has not been received prior to the event, and you are not able to provide a PO or proof of payment, you will be asked to make a credit or debit card payment on the day.

Modify registration

To let us know if your details are not correct when you have already registered, please email the bookings team.

Cancellations and substitutions

A full refund of fees will be made only for cancellations received within the first 48 hours of the booking being made. Notice of cancellation must be received in writing by emailing the bookings team at SBK Healthcare. Should you need to cancel your registration after this date, the registration fee remains payable in its entirety although a substitution will be accepted and conference documentation will be provided. Substitution attendees for delegates unable to attend after registering are acceptable at any time.

Event changes

It may be necessary for reasons beyond the control of the conference organisers to alter the content, speakers or the timing of the programme. We will endeavour to keep you abreast of such changes but any unavoidable change to the format will not constitute a reason to refund the fee. Should the event be postponed, we will endeavour to reschedule the event. If, for reasons beyond the control of the conference organiser, the event is cancelled, a full refund will be made. We do not accept any liability for any incurred costs resulting from a postponement or cancellation.

Privacy notice

To view the details on how your data is being collected and used, please view our Privacy policy

Expected attendees

This NHS PPU annual event has taken place since 2015, don’t miss out on this unit opportunity to come together with established units, private facilities and services who are planning their private activity to network, share and develop new ways of moving forward. This conference will bring you together with:

  • Private Patient Managers, Overseas Visitors Managers and General Managers
  • Business Development and Operations, Performance and Planning Leads
  • Commercial, Marketing and Communication Managers
  • Financial Planning, Contracts, Accounts and Finance Leads
  • Clinical Leads, Consultants and Senior Nurses

Past attendee feedback

This event follows on from the hugely successful ‘NHS Private Patient Summit’ held online in December 2023 which welcomed attendees from across the country and was very well received:

‘Thank you for a great event!’

Guy's and St Thomas' NHS Foundation Trust

‘Really interesting agenda thank you’

Leeds Teaching Hospitals NHS Foundation Trust

‘Thank you for organising again. It is a great event that supports NHS PP development’

Portsmouth Hospitals University NHS Trust

‘Very diverse interesting agenda’

Frimley Health NHS Foundation Trust

‘Great to get together and lots of helpful discussion’

Wrightington, Wigan and Leigh NHS Foundation Trust

‘Great experience in terms of discussions and meeting colleagues from the same niche background’

Imperial Private Healthcare

‘Very well organised and delivered. The topics covered were interesting and well presented’

West Hertfordshire Teaching Hospitals NHS Trust

View further comments on SBK Healthcare events on Trust Pilot.

Why sponsor?

Our role at SBK Healthcare is to bring industry together with healthcare professionals so that you can educate and inform your audience. These trail-blazing NHS forums offer dedicated presentations, Q&A, networking and discussion time, each sponsor will be fully immersed into the event and able to effectively engage with your NHS audience.

Interested in having your own event, managed by us?

SBK Healthcare also provides in-house forums. Working closely with you as the client we can research, produce, market and deliver the conference or online forum that best suits the audience and meets your goals.

Reach out today

If you would like more information on our sponsorship options an in-house forum or if you wish to discuss your needs and what solutions may be appropriate for your business, please contact: 

Sarah Kemm 

Contact: 01732 897788